The digital transformation of retail is in full swing: IoT, artificial intelligence and co. are opening up completely new opportunities. But even if bits and bytes are rewriting the rules, physical (yet smart) shops still have a pivotal part to play. Omnichannel solutions are the name of the game. They are blurring the boundaries between in-store and online.
Against this background, Panasonic Business Europe teamed up with the Cologne-based EHI Retail Institute to produce a white paper for our In-store Insights series. The document, based on multiple EHI surveys/studies, takes a long, hard look at the digitisation of retail in Germany.